What Categories of Information About You Is Collected? We collect information about you from you directly, as well as indirectly (from third parties), to help us better understand and serve you, as more fully described below.
We really want to know and understand you so that we can give you an excellent customer experience. The categories of information that we may collect about you from time to time include the following: your name, nickname, physical or mailing address, unique personal identifier, online identifier/screenname, IP address, email address, account name, signature, physical characteristics or biometric information, telephone number, education, employment status/history, bank account number, credit card number, debit card number, other payment information, race or ethnicity, sex or gender, age, sexual orientation, religion, national origin, products or services purchased, obtained or considered, purchasing or consuming histories or tendencies, Internet activity (browsing history, search history, clicks), location data, audio, electronic, visual, thermal, or olfactory information, preferences, characteristics, psychological traits/predispositions, behavior, attitudes, intelligence, abilities/aptitudes, and social media information. Collectively, these categories of information can help us better understand who you are and what you want from us.
How Information About You Is Collected We may also collect information about you from our affiliates and from third parties. Make It Movement is a brand owned by VF Corporation, and we may also receive information about you from other brands and companies which are owned and controlled by VF Corporation (our “affiliates”), including Bulwark®, Dickies®, Eagle Creek®, Eastpak®, Horace Small®, Icebreaker®, JanSport®, Kipling®, Kodiak®, Napapijri®, Red Kap®, Smartwool®, Terra®, The North Face®, Timberland®, Vans®, Walls®, and Workrite ®. We may also collect information about you through third parties, as further described in this section.
When you interact with us, we may collect and store information about you, such as when you visit our websites, engage with our customer service representatives, attend our events, use our mobile applications, participate in our marketing efforts, including contests, sweepstakes and events, participate in our programs, or any other way you interact with us.
Our websites currently do not have a mechanism to recognize “Do Not Track” signals, but several of the third-party companies who utilize these cookies or other tracking or monitoring mechanisms enable you to opt out of this advertising. If you wish to opt out of receiving this third-party interest-based advertising, you may obtain more information here. Please note this does not opt you out of receiving marketing communications from us.
In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.
We may also collect information about you from third-party sources, as well as information that is publicly available. For example, information you submit in a public forum (e.g., a blog, chat room, or social network site) can be read, collected, or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to share publicly. We also may purchase information about you, including demographic information, from third parties that will help us know more about you, your characteristics, behaviors, interests, and your preferences. Third parties collect this information from a variety of sources and use it to create profiles, either based on direct information or probabilistic methods, that they sell to us to help us make our service and marketing efforts more efficient and personalized for you.
Why Your Information Is Collected and Used We use the personal information we collect directly and indirectly to conduct our business, communicate with you, and provide great products, services, and experiences, as further described below. The specific purposes for which we or our third party service providers may collect and use information about you are: to provide the products and services that you use or have requested; to enable and improve our participant service; to respond to your comments; questions or complaints; to personalize your experiences; to analyze your opinions, preferences and shopping habits; to analyze trends and statistics; to administer and fulfill our contests and other promotions; to analyze and improve our websites, mobile applications, and our products and services; to market our products and services to you, including by sending you marketing communications and other information regarding our products, services, or special events; to share reviews, testimonials, or other user-generated content, to facilitate our merger or acquisition activities; to secure and protect our information and technology systems, as well as information about you and other consumers; to facilitate internal audits, dispute resolution, or investigations; to evaluate new technology for our businesses; to collect market research; to formulate our customer strategy; to analyze business information about organizations to which you may belong (i.e., your employer); to enable us to monitor and evaluate our third party service providers and their activities on our behalf; to manage value programs; to process customer inquiries and complaints; to keep records of transactions; to comply with our contractual obligations, including compliance with the Payment Card Industry Data Security Standards; to detect actual or potential fraud; to establish and maintain data back-ups for our business continuity and disaster recovery; and to comply with various legal obligations to which we are subject.